Creating an effective landing page is crucial for converting visitors into customers, but not everyone has the budget for expensive design tools. Fortunately, there’s a wealth of free landing page builders available that can help you craft professional-looking pages without any cost. At freetrials.co.uk, we’ve thoroughly tested and reviewed numerous options to bring you the top free landing page builders for this year. Whether you’re a small business owner, marketer, or entrepreneur, our guide will help you find the perfect free solution to kickstart your online campaigns.
Carrd
Carrd is a user-friendly landing page builder that’s perfect for creating simple, yet elegant one-page websites. It’s particularly well-suited for personal profiles, portfolios, and small business landing pages. The platform’s intuitive drag-and-drop interface makes it easy for beginners to craft visually appealing pages without any coding knowledge.
Carrd’s strengths lie in its simplicity and speed – you can create a professional-looking landing page in minutes. The platform also offers a wide range of customisable templates, ensuring your page looks unique and tailored to your brand.
Key Features
- Drag-and-drop editor
- Responsive design for all devices
- Custom domains
- Form builder
- SEO optimisation tools
- Integration with popular services
Carrd’s Free Plan allows you to create up to three sites with core features. For more advanced functionality and unlimited sites, paid plans start at £9 per year.
Wix
Wix is a versatile website builder that offers a powerful landing page creation tool as part of its platform. Known for its extensive template library and intuitive drag-and-drop editor, Wix provides users with the flexibility to create highly customised landing pages. The platform caters to a wide range of industries and purposes, from e-commerce to portfolios and event pages.
Wix’s AI-powered design assistant, ADI (Artificial Design Intelligence), can even generate a landing page based on your inputs, making it an excellent choice for those who want a quick start.
Key Features
- Extensive template library
- Drag-and-drop editor
- Mobile optimisation
- Custom domains
- SEO tools
- App market for additional functionality
Wix offers a Free Plan with basic features and Wix branding. Premium plans, which remove ads and provide more storage and bandwidth, start at £11 per month.
Ucraft
Ucraft is a modern website builder that excels in creating stylish and functional landing pages. Its clean, minimalist interface allows users to focus on design without getting bogged down in complicated settings.
Ucraft’s strength lies in its balance between simplicity and customisation – it offers enough flexibility to create unique designs while maintaining an easy-to-use platform. The builder includes a good selection of pre-designed blocks that can be easily added and rearranged, making it simple to construct a professional-looking landing page quickly.
Key Features
- Drag-and-drop page builder
- Responsive design
- Custom domains
- SEO tools
- Logo maker
- Integration with third-party apps
Ucraft’s Free Plan allows you to create a single-page website with Ucraft branding. Paid plans, offering more features and removing branding, start at £10 per month.
Mailchimp Landing Pages
Mailchimp, primarily known for its email marketing services, also offers a capable landing page builder. This tool is particularly useful for businesses already using Mailchimp for their email campaigns, as it integrates seamlessly with their existing marketing efforts.
The landing page builder features a straightforward interface with a good selection of templates designed to boost conversions. While it may not be as feature-rich as some dedicated landing page builders, it excels in creating pages that work well with email marketing campaigns and lead generation efforts.
Key Features
- Easy-to-use editor
- Mobile-responsive designs
- A/B testing
- Integration with Mailchimp’s email marketing tools
- Analytics and reporting
- Custom domains (on paid plans)
Mailchimp’s Free Plan includes landing pages with basic features and Mailchimp branding. Paid plans, offering more advanced features and higher sending limits, start at £8 per month.
Google Sites
Google Sites is a straightforward website builder that’s part of the Google Workspace suite. While it’s not specifically designed as a landing page builder, its simplicity and integration with other Google services make it a viable option for creating basic landing pages.
Google Sites is particularly useful for those already embedded in the Google ecosystem, as it allows easy incorporation of content from Google Docs, Sheets, Forms, and more. The platform offers a clean, no-frills approach to page building, which can be both a strength and a limitation depending on your needs.
Key Features
- Simple drag-and-drop interface
- Responsive design
- Integration with Google Workspace apps
- Custom domains (with G Suite)
- Collaboration tools
- Basic analytics
Google Sites is completely free to use with a Google account. There are no paid tiers, but additional features are available with a Google Workspace subscription.
Lander
Lander is a dedicated landing page builder designed with conversion optimisation in mind. It offers a good balance between ease of use and powerful features, making it suitable for both beginners and experienced marketers. Lander’s template library includes a variety of designs tailored for different industries and campaign types.
The platform also provides A/B testing capabilities, allowing users to optimise their pages for better performance. While not as well-known as some other options, Lander offers a solid set of tools for creating effective landing pages.
Key Features
- Drag-and-drop editor
- A/B testing
- Dynamic text replacement
- Integration with major marketing tools
- Mobile-responsive designs
- Auto-fill forms
Lander offers a 14-day free trial with full access to its features. After the trial, plans start at £16 per month when billed annually.
ConvertKit Landing Pages
ConvertKit, primarily an email marketing platform for creators, offers a landing page builder as part of its suite of tools. The landing page builder is designed with simplicity in mind, making it easy for content creators, bloggers, and small businesses to quickly set up pages for lead generation or product launches.
While it may not have the extensive customisation options of some dedicated landing page builders, ConvertKit’s strength lies in its seamless integration with its email marketing features, allowing for efficient lead capture and nurturing.
Key Features
- Easy-to-use visual editor
- Mobile-responsive templates
- Custom domains
- Integration with ConvertKit’s email marketing tools
- Basic analytics
- Customisable opt-in forms
ConvertKit offers a Free Plan that includes landing pages and forms for up to 1,000 subscribers. Paid plans, with more advanced features, start at £29 per month.
GetResponse
GetResponse is a comprehensive marketing platform that includes a capable landing page builder among its features. The landing page tool is designed to work in tandem with GetResponse’s email marketing and automation capabilities, making it an excellent choice for businesses looking for an all-in-one solution.
The builder offers a good selection of templates and a user-friendly drag-and-drop interface. While it may not have all the advanced features of some dedicated landing page builders, it provides a solid set of tools for creating effective, conversion-oriented pages.
Key Features
- Drag-and-drop editor
- Mobile-responsive designs
- A/B testing
- Integration with GetResponse’s email marketing tools
- Built-in image editor
- Analytics and reporting
GetResponse offers a Free Plan with limited features for up to 500 contacts. Paid plans, offering more advanced features and higher contact limits, start at £12 per month.
Landingi
Landingi is a specialised landing page builder that caters to businesses and marketers looking for a powerful yet user-friendly platform. It offers a wide range of customisable templates and a flexible drag-and-drop editor, allowing users to create highly tailored landing pages.
Landingi’s strength lies in its balance between ease of use and advanced features, making it suitable for both beginners and experienced marketers. The platform also offers A/B testing capabilities and integrations with popular marketing tools, enhancing its utility for conversion optimisation.
Key Features
- Drag-and-drop editor
- 200+ customisable templates
- A/B testing
- Lead generation tools
- Integration with major marketing platforms
- Analytics and heatmaps
Landingi offers a 14-day free trial with access to most features. After the trial, plans start at £29 per month when billed annually.
Launchrock
Launchrock is a straightforward landing page builder specifically designed for launching new products or services. It’s particularly well-suited for startups and entrepreneurs looking to generate buzz and collect leads before a full launch.
Launchrock’s simplicity is its main advantage – users can create a basic but effective landing page in minutes. While it may lack some of the advanced features of other builders, its focus on quick setup and lead generation makes it a good choice for those needing a simple, targeted solution for product launches or idea validation.
Key Features
- Simple page editor
- Pre-launch sign-up forms
- Social sharing tools
- Basic analytics
- Integration with email marketing services
- Custom domains
Launchrock offers a Free Plan with basic features and Launchrock branding. Paid plans, which remove branding and offer more customisation options, start at £5 per month.
How to choose the best free landing page builder for you
Assess your design skills and requirements
Start by evaluating your own design capabilities and the complexity of the landing page you need. Some builders offer intuitive drag-and-drop interfaces ideal for beginners, while others provide more advanced customisation options for those with design experience. Consider whether you need pre-made templates or prefer to build from scratch. Also, think about specific features you might need, such as A/B testing, mobile responsiveness, or integration with other marketing tools.
Examine customisation options and limitations
Free landing page builders often come with restrictions, so it’s essential to understand what you can and can’t do. Look at the level of design flexibility, the number of templates available, and any constraints on adding your own branding elements. Check if there are limits on the number of pages you can create or visitors your page can receive. Some builders may watermark your pages or restrict certain premium features in their free versions, so weigh these factors against your needs.
Consider future scalability and pricing
While you’re starting with a free option, it’s wise to think ahead. Look at the paid plans offered by the landing page builder and consider if they align with your potential future needs. Evaluate how easy it is to upgrade, the features included in paid tiers, and whether the pricing structure suits your budget if you need to scale up. Also, check if the builder allows easy export of your work, should you decide to switch platforms later on.
Which Free Landing Page Builder Is Best?
Carrd is ideal for those who want simplicity and style. Its free plan makes it easy to create single-page websites with a clean, mobile-friendly design. It’s perfect for freelancers and startups needing a quick, no-fuss online presence.
For more features, Wix is a good option. The free plan includes a drag-and-drop editor, custom templates, and basic e-commerce options. Though limited, it offers flexibility for creating more complex sites and room to grow. Wix is great for small businesses and entrepreneurs looking for an adaptable online platform.
Mailchimp Landing Pages is useful if you’re focused on marketing. It integrates with Mailchimp’s email campaigns and audience data, making it ideal for lead generation and email marketing. We recommend it for businesses relying on email marketing.
Frequently Asked Questions about Free Landing Page Builders
What is a landing page builder?
A landing page builder is a tool that allows you to create standalone web pages designed to convert visitors into leads or customers. These tools typically offer drag-and-drop interfaces, templates, and customisation options, making it easy for users to create professional-looking pages without coding knowledge.
Are free landing page builders really free?
Most free landing page builders offer a basic plan at no cost, but with limitations. These might include restrictions on the number of pages you can create, limited design options, or the inclusion of the builder’s branding on your pages. Some offer free trials of their paid plans, allowing you to test advanced features before committing.
Can I use my own domain with a free landing page builder?
This varies by platform. Some free plans, like Google Sites, allow you to use a custom domain. Others, such as Wix and Carrd, typically require a paid upgrade to use your own domain name. Always check the specific features of each platform’s free plan.
How do free landing page builders compare to paid options?
Free landing page builders often provide basic functionality suitable for simple pages or small projects. Paid options generally offer more advanced features, better customisation, removal of builder branding, and additional integrations. If you need complex functionality or plan to create multiple landing pages, a paid option might be more suitable.
Can I integrate my landing page with email marketing tools?
Many landing page builders offer integrations with email marketing tools, even in their free plans. For instance, Mailchimp and ConvertKit provide both landing page building and email marketing capabilities. However, the extent of integration may be limited in free versions compared to paid plans.
Is it possible to sell products directly from a free landing page?
Some free landing page builders allow basic e-commerce functionality, but it’s often limited. Platforms like Wix and Ucraft offer e-commerce features, but you might need to upgrade to a paid plan for full functionality. Always check the specific features of each platform’s free plan if you intend to sell products.
How much technical knowledge do I need to use these free landing page builders?
Most free landing page builders are designed to be user-friendly and require little to no technical knowledge. They typically use drag-and-drop interfaces and pre-designed templates, making it easy for beginners to create professional-looking pages. However, some basic understanding of web design principles can be helpful for best results.
Can I create multiple landing pages with a free plan?
This depends on the platform. Some, like Carrd, limit you to a single site on their free plan. Others, such as Google Sites, allow multiple pages. Check the specific terms of each platform’s free plan to understand their limitations on page creation.
Are there any hidden costs with free landing page builders?
While the basic plans are free, be aware of potential additional costs. These might include charges for connecting a custom domain, removing the builder’s branding, or accessing premium templates or features. Always read the terms and conditions carefully to understand what’s included in the free plan.
How do I choose the right free landing page builder for my needs?
Consider factors such as ease of use, design flexibility, integration capabilities, and scalability. Think about your specific needs – whether you need a simple one-page site or something more complex. It’s also worth trying out a few different platforms to see which interface and feature set you’re most comfortable with.
